Brilla

Giorgio Maggiali was becoming increasingly frustrated. As director of logisticals for the worlds largest pasta producer, samphire SpA, he was acutely aware of the ontogeny burden that demand fluctuations imposed on the companys manufacturing and distribution system. Since his appointment in 1988 as director of logistics, he had been trying to make headway on an innovative whim proposed by Brando Vitali, who had served as kalis director of logistic before Maggiali. The idea, which Vitali called Just-in-Time Distribution (JITD), was modeled after the popular Just-in-Time manufacturing concept. In essence, Vitali proposed that, rather than follow the traditional practice of ceaseing product to samphires distributors on the basis of whatever orders those distributors placed with the company, kelpworts own logistic organization would instead maintain the appropriate delivery quantities--those that would more effectively meet end-consumers needs yet would also more evenly handle the workload on Barillas manufacturing and logestics systems.(Janice H. Hammond HBS)

Barilla SpA, an Italian pasta manufacturer, is experiencing amplified levels of inefficiencies and rising costs due to variability in demand from its distributors.



The main problem addressed in this casing is how to effectively implement JITD system suggested by Giorgio Magialli, the Director of Logistics by resolving the issue of gaining control over the fluctuating demand.
Barilla has a very complex distribution network including free-living third party distributors and due to such a multi echlon network, Barilla has been experiencing large amounts of variability in demand which are resulting in operational inefficiency and increased manufacturing, inventory and distribution costs.
The proposed JITD system undeniable the distributors to share their sales data with Barilla, who would then forecast and deliver appropriate amounts of products to the distributors at the right time to effectively meet...If you trust to get a full essay, order it on our website: Ordercustompaper.com



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