Marketing

D R A F T
The Waitrose Modular MBA in Retailing Management
Waitrose neckcloths and its cay Management Decisions
Waitrose
A Guide for Trainee ammonia alum Retail Managers
and Middle-Level Managers
March 2003
by
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2 Waitrose - Key Management Decisions
Contents:
Abstract 3
Terms of Reference 3
origin 3
UK Grocery Market 4
Waitrose History 5
Waitrose Strategy 5
Waitrose Location 6
interpret: Waitrose Stores in the UK 7
PEST Analysis, Grocery Industry 8
Waitrose Ansoff Matrix 10
Waitrose dress up Analysis 11
Importance of Store Location 13
Site valuation 17
Market Segmentation 17
Introduction to Own Brands 20
Own brands set and economies 21
Popular Own Brand Categories 22
Central Control 21
topical anaesthetic Variation 22
UK Online Market 24
Online Target Market 25
Benefits of Online Shopping 26
skillful Issues 26
Success Evaluation of the Online Activity 28
Conclusion 28
Bibliography & References 29
Appendix 30 ff
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March 2003 MBA Trainee Guide 3
Abstract
Waitroses differentiation strategy, and its agonistical industry were analysed. The selection of the
location can be identify as one of the most influential decisions in the liveness of a store.



Various methods
are described in govern to help identify the most suitable location. Factors influencing the selection of
the Waitrose in Kingston are identified. Own brands are important products because they contrive retailers
high level of control of these products and generally have a higher profit margin. The merits and
problems of online shopping are explained and it is regarded as likewise early to evaluate Waitroses
performance in this segment.
Terms of Reference
Our section, the Store Corporate & Management Training and Development Department, has been
asked to produce a draft of a report to be used by the trainee graduate retail managers and middlelevel
managers who are taking Waitroses throw Modular MBA in Retailing Management. It is called
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