Gucci

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entering This base is written as a part of a selection process for a branding consultancy and will depict different aspects of Gucci’s branding. Gucci is one of the world’s confidential information luxury brands, and this report is compiled around the guidelines given in the case-by-case coursework.
This report consists of a secondary research of the luxury foodstuff sector and product category. The report analyzes the Gucci brand itself, with brand paleness and brand personality as patterns using academic sources. The report also shows that a primary research that will expedite the brand pyramid and the brand personality profile for Gucci that is mentioned. The concept of positioning is discussed, and its relevance to Gucci vs. one of their competitors; Dolce&Gabbanna, and celebrity mug for Gucci and their use of advertising is also mentioned.




BACKGROUND _(Appendix 1 – Timeline for Gucci)_
The abode of Gucci, better cognise as simply Gucci, is an Italian iconic luxury fashion and leather goods brand. It was founded by Guccio Gucci in Florence in 1921. Gucci is considered one of the most famous, prestigious, and easily recognizable fashion brands in the world. Gucci introduces products that are cherished by iconic figures of the time and is known for their timeless design. Gucci uses a groundbreaking mix of tradition and inception in their designs. The brand enjoys success as it attracts a educate international clientele (Gucci, 2008).
In 1999, Gucci enters into a strategic confederation with Pinault-Printemps-Redoute and transforms itself from a single brand company into a multibrand group, and Louis Vuitton Moet...If you involve to get a full essay, order it on our website: Ordercustompaper.com



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