Marketing

Markets, Clients and Competitors:
Market Characteristics:
This should be a description of your train market, victimisation lifestyle, sex, age, occupation, geography, company size, business organization and other characteristics to describe the consumers or company clients likely to buy your product or service. You should in any case include comments about any special features of your target market, much(prenominal) as indus fork everywhere profitability, innovation potential of the industry, susceptibility to recession, substitution
risk and client loyalty.
Market size
Here you should summarize particulars regarding the new size of your target market and its growth potential in the short, medium and long term. Support any growth estimates with factors such as industry trends, new technological developments, socio-economic trends, government policy, commonwealth shifts and changing customer needs. Clearly state the sources and assumptions used and try to be realistic in the estimates. Do not mislead either the size of the market or the potential portion out you expect to get, otherwise the credibility of the entire business intent will be in question.

There are galore(postnominal) sources of information to tap in creating a complete moving-picture show of your market.



In addition to information you yourself comport gathered over time, possible sources are:
* Government statistics bureaux;
* Specialized market stick with consultants;
* Friendly competitors;
* Chambers of commerce and industry associations;
* Data bases neighborly through the Internet;
* Commercial banks (these can sometimes be very knowledgeable and
frank about the market in their region).

Clients:
In this section outline the existing and identified target client groups or major
single clients (key accounts). Particular issues to be cover are:
Who they are?
Where are they located?
Why do they buy?
When and under what circumstances do they buy? What types of concerns do
they have?
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