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Wednesday, February 20, 2013

Jetblue And The Storm Of 2007

Jet Blue Airlines entered into the airline indus distort running broad(a) speed into a new era. They successfully positioned themselves as the broken cost node service leader, achieving their initial mission. They established their militant advantage over other airlines with their exceptional drive to bear upon all customer needs through revolutionary in-flight entertainment, more(prenominal) efficient ticket systems, paperless cockpits and of course providing this at affordable prices. nevertheless their significant early accomplishments were all forgotten after a winter encounter struck in February of 2007 and caused over 1,500 flights to be cancelled.
Their initial reaction as the storm was approaching was to try and keep as many flights going as they could. They vista this would be the best approach for their customers, but after the storm worsened, their baggage claim system failed, the reservation system uncivilized short, and their other applications they use to eliminate flight disruptions and keep hit with personnel crashed they were remaining in a very darkling hole. While they cant control glitches in their applications they had no back-up systems to rely on.

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Caught up in their successful run they unattended to cover all their bases.
After this catastrophe the corporation was left with many angry and frustrated customers. Their competitors avoided this entire situation by canceling almost all services upfront. All of their loyal customers were immediately looking at their beloved airline with questioning eyes. They did everything they could to find out customer support. They announce large compensations to all customers, instated a customer bill of rights, and then CEO Neeleman even publicly announced an apology.If you want to get a full essay, order it on our website: Ordercustompaper.com



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