Unit 2 Marketing Db

The priority of all marketers is the atonement of their customers This is the very reason wherefore people in the organization who atomic number 18 involved in market must identify and examine ways on how customers- both individual and organizations will be fully d . Most companies spend huge amount of funds to search on what consumers leverage , where they purchase , when they purchase , how much they purchase and why they purchase a particular good or serviceUnderstanding consumer buying behavior starts from identifying the marketing stimuli which consists of the four Ps of marketing , namely product , price , promotion and place . In addition external factors like economic , technological , tender and cultural , that may in one or some other influence buyer behavior must also be given careful scrutiny by marketersAll these mentioned inputs shall be utilized to discover and understand buyers characteristics and the process on how these buyers make their purchase decisions .

These buyers attributes and their buying decision procedure when ascertain will decease to unearthing of consumers attitudes and preferences , purchase behavior on what , when , where and how much to buy and the sign and company relationshipSafariland as a manufacturer of highly advance(a) body armor system products , through marketing interrogation , identifies the underlying needs of its clientele for the purpose of great satisfaction . Personal factors specifically occupation , economic situation , life style and personality and self-concept highly influence the buying behavior of customers who are purchasing the product of this company , which is bullet proof robe Most of the customers of Safariland are...If you want to get a full essay, position it on our website: Ordercustompaper.com

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