Callaway Golf

Callaway play friendship- Written Case Assignment Section I. Summary Callaway golf game Company began to take act upon in 1983, after Ely Reeves Callaway Jr. sell Callaway Vineyard and Winery for a $9 million long horse profit. Shortly after the sell of the winery, Callaway ventured in to the golf equipment industriousness and bought 50 percent of Hickory commence USA. Callaway knew from the very outset that this companys profits were limited as long as the product line wasnt changing. Callaway noticed that most golf equipment had changed very little since the 1920s and believed that , due to the difficulty of the game of golf, amateur golfers would be willing to invest in high-tech, premium-priced clubs if such clubs could amend their game by being more forgiving of a less-than-optimum swing. (Thompson, c205) Callaway then purchased the company outright and changed the name to Callaway Hickory Stick USA and then hires Richard Helmstetter as the companies chief club designer. With the assist of five aerospace engineers, Helmstetter developed line of clubs that was set apart form competing brands by its technological innovation. In 1988, the S2H2 was launched as well as another name change to Callaway golf Company.

In 1992, sales are more than double recent years and Callaway Golf Company goes public and begins trading on the NYSE. Throughout the 90s, Callaway leads the golf equipment industry with ongoing new lines of clubs and eventually adds golf apparel. Donald Dye, Callaways new CEO, took the much of the blame for the downturn in Callaway Golf Company. Dye was ultimately responsible for initiatives that took managements focus off golf clubs. The companys financial and market performance suffered immensely in 1998 causing Ely Callaway to return to rebuild the company. The textbook states on varlet c208, Ely Callaways first efforts upon his return to active management at Callaway Golf were to ?direct resources---talent, energy, and money--- in an... If you want to get a just essay, order it on our website: Ordercustompaper.com

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