Markwetung

trade 101- Chapter 1 Notes ( WEEK 1 LECTURE) * Marketing is everyplace and much of what you do everyday is in some expressive style affected by marketing. It is an evolving discipline and each marketer testament earn their own take on what it actu bothy is. * around recent definition of marketing: * Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, fellows and society at large (American Marketing Association, 2007). (PG 4) * Marketing brings many benefits to societies including employment and the creation of wealth * PG 5 Text- How marketing has changed everywhere the years * The marketing approach to business * Marketing is an approach to business that puts the customer, client, partner and society at heart of all business decisions. It requires customers to be at the core of business thingking. * Eg- Westpac links on website nigh climate change and responsible lending. * Speedo- ch international ampereion swimmers wearing the swimmers increases marking awareness and desirability among sports fans. * The exchange of value * The aim of marketing is to infract mutually beneficial exchanges.

Eg buying a tv- manufacturer original profit, customer received entertainment and other benefits. * To be considered made the transaction must satisfy following conditions- 2 or more parties must participate each with something of value coveted by the other party, all parties must benefit & the exchange must meet both parties expectations. * Exchange is a value creating process because it leaves both parties better off. Value is a customers overall assessment of the utility of an offering based on perceptions of what is received and what is given. Some marketers see this as a proportion between quality and price. * Value refers to the total offering , including all aspects from the reputation of the organisation to... If you want to get a spacious essay, order it on our website: Ordercustompaper.com

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