Akio Morita Essay

Akio Morita was innate(p) January 26, 1921 in the industrial city of Nagoya, lacquer. He was born into a family of sake brewers who have been in the line of business for 14 generations. His father, Kyuzaemon, groomed Akio from an early age to take over the family business. His fostering took him from sitting in on his fathers business meetings during senior high school school to graduating as physicist from Osaka Imperial University. At the time of his graduation, Japan was involved in the Pacific war and Akio joined the navy blue in 1944. After the war, Akio was packing his bags to join the Tokyo land of Technology when he read an article by Ibuka in a newspaper column. He went to talk to him and they ended up founding Tokyo Tsushin Kogyo (TTK). They financed the business with a 190000 yen ($530) bestow and had approximately 20 employees in their bombed out department store. succession Ibuka was responsible for product development and -research, Morita was responsible for their marketing, globalisation, finance and military man resources. Akio wasnt afraid to stick his neck out when it came to challenging acceptable business practices.

This was evident in that several of their early products were licensed from the Statesn companies and eve the visionary name change to Sony (from sonus in Latin meaning sound and the American slang sonny) was frowned upon at the time by his Japanese contemporaries. In 1960, Sony Corporation of America was established and in 1961 Sony became the first Japanese company on the New York Stock Exchange through the issuance of their American Depository Receipts. Morita went so far as to move his substantial family to America in 1963 in order to learn around their culture and traditions. Sony introduced various innovative products to America and the world. The famous Walkman has even become part of the standard lexicon (language) of the English world. One of a ton of other products that Sony also introduced that stands out is the VCR, or pictorial matter cassette recorder.... If you want to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper