Article Summary: Cable’s Crucial New Role in Campaigns

telephone circuitgrams Crucial New Role in Campaigns Business Week February 4, 2008 p. 063 This article is about how the presidential candidates are using targeted regional TV spots to find potential supporters. The 2008 Presidential candidates are expected to spend $800 million-plus on video ads, most of which normally goes to broadcast stations. This year the press outsâ€"Democrat and republican alikeâ€"are trying something different and buying more(prenominal) airtime on ccapable channels than ever before. So why has it suddenly changed? Campaign managers say cables ecological niche channels enable them to match up voting and peach data and more directly target potential supporters. For lesson: say Republicans over 35 are the target, they will plausibly be watching Fox News a fit of times a workweek. For Democrats the add should go on CNN. Cable has made a real effort this election to go past out to us, says Bobby Kahn, a media buyer for Senator John Edwards campaign. We like cable because it allows us to target geographically. According to the article, cable is aggressively move campaign ad dollars. Since the cable industry knows that cash-strained campaigns are glowing to make the most efficient ad buys possible.

They are rivalry that since some of their shows repeat several times a week the candidates can get more than one shot at a demographic. Nielsen viewing audiencehip numbers helped Senator Barack Obamas campaign target African American voters in Iowa. Using historical voting data, the Obama campaign bought targeted ads on those channels in the region where many African American voters live. The cable business is also pitching to campaigns a new gimmick called Elections 08 On Demand. Candidates will be able to air longer ads (from 2 to 30 minutes each) that viewers can choose like any other cease video-on-demand offering. The cable industry is definitely on a pipe bowl with this new ad campaign. Local cable ads can neb for 20% of all television political ads this yearâ€"which is simulacrum that... If you want to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper