CASE 1 - AMAZON .COM: THE BRINK OF BANKRUPTCY thickset: Amazon.com is a global leader in online-retail. The company was born(p) place of the tech boom of the 1990s and founded by Jeff Bezos. Since its found as an online bookseller, Amazon.com and drastically grown to expand its harvest-home offerings, fulfillment, and client service. This growth required huge investments in technology and processes to punt the complex business. Today, Amazon .com sells, or auctions, books, music, videos, toys, videogames, consumer electronics, software, and home products. The company take extraordinary growth during and after the tech boom with customers increase from 14 one million million million in 1999 to over 20 million in 2000. But with rising fulfillment costs, the company had not produced profits during these years. The challenge Bezos and Amazon.com faced was turning the company profitable before cash ran out and operations would have to blockade or go bankrupt. In fact, were it not for the $318 million elevated through stock options in 1999 and another $680 million borrowed in early 2000, the company surely would have run out of cash. Strengths: Amazon.com personnels begin in its roots. Starting up in Seattle during the transfer com bubble meant Amazon.com was entering a new industry from its earlier beginnings.
And being located in Seattle meant the company had e-commerces top off talent and leading experts nearby. The companys next strength came from its decision to become a business that offered multiple product lines meeting various consumer needs. The talent and industry that Amazon.com was surrounded by made it easy for the company to switch from a bookseller to retail merchant by utilizing virtual resources versus traditional physical requirements such as store fronts and floor space. The company also created a barrier to entry by being the first large online bookseller. With the dumfounding branding power and name recognition Amazon.com had developed it became nasty for other... If you want to get a full essay, order it on our website:
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