Harley Davidson-Strategic Analysis

Strategic Analysis [pic] Table of Contents I. INTRODUCTION A. Brief History 1. Harley-Davidson 2. The Motorcycle Industry B. Harley-Davidson 1. Mission Statement 2. romance Statement D. Problem Statement 1. What is the Future of Harley-Davidson? II. EXTERNAL ASSESSMENT A. Nature of the Industry 1. Economic 2. Social 3. Technological 4. Future of the Industry B. militant Analysis 1. Industry Attractiveness and Barriers 2. Key Success Factors 3. Competitor Analysis III. indispensable ASSESSMENT A. Individual Analysis of Harley-Davidson 1. Nature of the Firm 2. Management 3. Financial Position 4. Financial proportion Analysis IV. STRATEGIC CHOICE A. SWOT Analysis B. Strategy for the Future V. CONCLUSION VI. REFERENCE SECTION I. INTRODUCTION A. Brief History Harley-Davidson Harley-Davidson is an American motorcycle manufacturer founded in Milwaukee, Wisconsin, in 1903 when Bill Harley and Arthur Walter Davidson develop a one-cylinder motorcycle.

In 1905 they made and sold11 motorcycles; in 1908 they sold 154, and a company was born in a little wooden barn that was built by Davidsons father. Harley-Davidson, Inc. produces and sells behemoth motorcycles, as fountainhead as motorcycle parts and accessories. It operates in two segments, Motorcycles and connect Products, and Financial Services. The Motorcycles and Related Products segment deals in the design, manufacture, and sale of heavyweight touring, custom, and performance motorcycles mostly in North America, Europe, the Middle East, Africa, Asia, and Latin America. It also produces a line of motorcycle parts and accessories, including shift parts and decorative accessories. It also offers general merchandise, such as apparel and related services. The Financial Services segment provides in large quantities and retail financing, and insurance and insurance-related programs to the companys dealers and... If you want to discombobulate a full essay, order it on our website: Ordercustompaper.com

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