Citizen Bank Case

The merger of U.S. Citizen Bank and Louisiana Purchase Bank (LPB) in 1998 resulted in a formation of a financial power station possessing core competencies in commercial lending and innovation. Upon recognizing the much need annuity-driven market potential existing within the U.S. college population, the LPB pioneered the learner character peak program in 1989. Indeed, the student confidence card program proved to be more profitable with last(a) income margin around 6 part compared to that of 4 percent for non-student product offerings. In occurrence, LPB was collecting revenue on 60 percent of its accounts. The sheer order of magnitude of credit usage among college students caught worlds attention. Well respected college professors claimed direct correlation surrounded by credit institutions success and college students irresponsible financial behavior guide to debt and higher drop-out rates. Due to this increased public awareness, The U.S. General accounting Office (GAO) initiated an investigative report to further analyze the magnitude of student credit card usage and its consequences on students academic, financial, and in the flesh(predicate) well-being.

The GAO asked LPBs head of Student Card Services division, Michelle Jeffries, to participate in a survey soliciting data pertinent to their college student accounts as well as information regarding LPBs merchandising approach to this demographic. Data submitted would be compared to that of other (unnamed) financial institutions and make (in aggregate) without identifying individual responders. In addition, Michelle Jeffries was notified that a popular investigative telly series, 60 Minutes will be featuring a news report on student credit cards and plans to portray credit card issuers in a negative light interchangeable to that of tobacco companies. I believe Michelle is in the best purview to be the key decision maker due to the fact that she has the most insight into divisional operations, objectives, and values. She is the leader of the student... If you want to set off a full essay, order it on our website: Ordercustompaper.com

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