Essay on Starbucks Coffee

Starbucks Corporation Starbucks History: Starbucks opened its first store in 1971, at Pike Place Market in Seattle, by leash partners Zev Siegel, Jerry Baldwin and Gordon Bowker. Starbucks opened with the intent of being a gourmet java hit retailer and coffee equipment seller. The Starbucks name and logo came from dickens influences; a character named Starbuck in the classic book, Moby Dick, and a digging camp on the base of Mt. Rainier called Starbo. These two influences were combined to take a shit Starbucks. In 1982, entrepreneur and current chairman, Howard Schultz, joined the company. When Schultz joined the company, he wanted to change the companys focus onward from in home coffee production and coffee bean retailing, to also include selling coffee drinks. Schultz wanted to bring out an Italian espresso bar atmosphere to the Starbucks Company. Siegel, Baldwin, and Bowker didnt like the idea, plainly when in 1984 Schultz convinced the founders of Starbucks to test the coffee bar innovation in a new location in d owntown Seattle. In 1985, Schultz decided to leave the company and start his own Italian espresso inspired company called Il Giornale. In 1987, Schultz got backup man from local investors and purchased Starbucks. Shultz then changed the name Starbucks to Starbucks Corporation.

Today, Starbucks has much than 16,000 stores globally including closely 11,000 in the United States. Starbucks Mission and Objectives: Mission Statements Starbucks is different than many an(prenominal) businesses; they combine aggressive marketing strategies with corporate responsibility. Starbucks wants to be more than the worlds largest coffee shop chain, they want to be a responsible business as well. This not only builds customer relationships, it also builds employee-customer relationships. The Starbucks general mission statement is quarantined into six parts, which is as follows: ?Provide a great pass water environment and treat each other with respect and dignity ? squeeze diversity as an... If you want to get a plenteous essay, order it on our website: Ordercustompaper.com

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