Business at the Base of the Pyramid

Lecture Text V. Kasturi Rangan: Business at the Base of the gain (edited for clarity) Base of the Pyramid Defined My name is Kash Rangan and this session is just about parentage at the base of the benefit. Let me give you a little objet dart of the background of where we are at, and then Ill dive into the depicted object itself. My colleague, Michael Chu and I teach this course in the MBA program. Michael Chu comes from the same area that Chris comes from, the microfinance demesne. Let me give you a little bit of a background as to why we do it. First of all, at that places a typo which I just recognized, which is that the world is about 6.5 trillion people, not 42.5 trillion people. Its not growing exponentially that fast. But the whole idea is that most of what we do in any business school, including the Harvard Business School, really pertains to the binding 2.5 billion people, in the sense that these are the markets of developed economies. It might be Western Europe, in North America, or even in the emerging countries. Its the top three or quaternion cities and its aimed at the top 2.5 billion consumers of the world. And thats most of what business focuses on because capitalists rule work, free markets rule work, and all those things, the nigh things we learn here, work there.

What the business at the base of the gain is about is the markets that exist for the bottom four billion people. in that location are four billion people, who operate in markets that do not look like the markets at the top of the pyramid so we call it base of the pyramid rather than handicraft it purely bottom of the pyramid. And why is this important? Why should we in the Harvard Business School care about these four billion people? We should care simply for our own economic reasons. The top of the pyramid was about 80 percent of the gross domestic product of the world about two decades ago, 80/20. The worlds GDP is about 35 trillion dollars, 80 percent came from the top, 20 percent from the bottom. Today its about 65/35 because India and... If you want to get a full essay, order it on our website: Ordercustompaper.com

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