Srm Research Proposal

XLRI SCHOOL OF BUSINESS AND HUMAN RESOURCES

Factors influencing squirt PURCHASING deportment of YOUNG indian PROFESSIONALS

A RESEARCH REPORT
SUBMITTED
TO PROF. D ISRAEL

CONSUMER BEHAVIOR AND MARKETING RESEARCH

BY
GROUP # 8
BHARAT PARIKH (G10014)
NARENDRAN SANTHANAM (G10031)
NIKUNJ VERMA (G10033)

JAMSHEDPUR, JHARKHAND

26 JANUARY 2011

Abstract
Purpose The theatrical role of this question paper is to determine the factors that influence the Green acquire deportment of Indian consumers and the impact of these factors on one another.
visualise/methodology/approach An online survey was floated to around 200 respondents in India out of which a total of 133 responses were collected and analyzed. The respondents were surveyed on their perceived Environmental Responsibility, Commitment to Environment and Green Purchasing Behavior using existing available scales to measure each of these constructs.
Findings running(a) regression analysis of collected data proved that sensed Environment Responsibility impacts the Green Purchasing Behavior of Indian consumers. Higher the Perceived Environmental Responsibility higher is the willingness to secure Green Products.



Also, the analysis showed that Commitment to Environment has a in force(p) mediation effect on Green Purchasing Behavior.
query limitations/implications The sample space of respondents was limited largely to adults between ages 24-35 with bulk of them being students of GMP, a one year MBA flagship program offered by XLRI, India. A larger and more demographically diverse sample lap could have provided more prudent results. Hence, the current study could still provide tentative conclusions.
Practical implications The conclusions drawn in this research paper locoweed help organizations discover the important factors impacting the green buying behavior of Indian consumers. This in turn can help marketers formulate effective promotional strategies for green products in India to increase market...If you want to get a full essay, line of battle it on our website: Ordercustompaper.com



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