Might Of Airasia

Might of nisus Asia: Internal Analysis perspective
Strategic concern – Individual Assignment

agent: Sandy Hofman Aruan (222375)

Faculty of Economics and craft University of Melbourne 10 April, 2005

Table of Content
Table of Content .................................................................................................................. i executive director Summary ............................................................................................................ 1 I. II. A. B. III. IV. Air Asia....................................................................................................................... 1 Inside Air Asia ............................................................................................................ 2 Value Chain Analysis ............................................................................................. 2 Resources and Capabilities cause Competencies..................................................... 5 Competitive Advantages of Air Asia...................................................................... 7 Conclusion .............................................................................................................. 9

REFERENCE........................................................................................................



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Author: Aruan, S. H.

i

Executive Summary

This report was an internal analysis of Air Asia (AA). It examine how AA managed its value chain, resources and how they created value for the firm. It also discussed how AA’s capabilities and competencies created competitive advantage. As a conclusion of this report, there were three factors in constitution the firm to its competitive position. First, it was the decision to utilize only 1 type of aircraft as its fleets. It was the foundation of AA to create the competitive weapon. Second, it was the synergism between AA’s management and its employees (Shari, 2003)....If you want to get a full essay, order it on our website: Ordercustompaper.com



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