I'M a Pc

MKTG310
DeVry University
Professor Daniel Sersland
September 12th, 2010

Introduction
The main purpose of this case interpret is to see if avid calculator users put up be considered a subculture and if orchard apple tree used stereotypes in their ads for Im A PC. In this case, the focus will be on the ad of Im A PC and how marketers drop make known to the avid reckoner users and also was stereotyping effective in the Apple ads and if they stereotype ethnic or racial groups. A subculture can be defined as a cultural subgroup disconnected by class, ethnic background, dwelling, beliefs, or other factors. Then stereotyping can be defined as a type of variety that can form negative images of people because of a point feature without having any information of the person.
Avid Computer Users
To wait on the challenge Can we consider avid computer users a subculture? Yes avid computers can be considered a subculture. The reason why this is said is that not everyone eats, breathes and sleeps about computers. Most people comely use the computer at work and even at home, but they use them for just a purpose of acquiring a task done, not to use it all sidereal day long until they go to sleep. There ar actual groups that are formed for avid computer users.



There is a group that has been formed on Facebook for Avid Computer Users (Avid computer user, 2010). Some ways to market to avid computer users would be to show how the computer works and what software options that they have for the computer. Because many computer users need it for either graphic design, fashion design, motion-picture show gaming, etc. So instead of a general computer commercial, show the options a computer user has with the computer.
Apple Advertising
The question to be asked is that was stereotyping effective in the Apple ads? Now the ad for Hi, Im a Mac…..and Im a PC, it clearly uses a clean cut etiolate male with an IMac and a white man that is dressed with his descent suit all messed. Now Apple clearly was...If you exigency to get a full essay, order it on our website: Ordercustompaper.com



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