Corporate Communications in an Emerging Country
Ana Lucia Magalhaes FATEC - Faculdade de Tecnologia de Guaratingueta Bruno Andreoni Servtec Engenharia
The current world(a) economic crisis does not ingest the same effect in all countries and societies. Brazil in particular did not have time to borrow extensively in pre-crisis years: it was fluid healing from chronic inflation and was setting its finances in auberge. As a result, at the beginning of the crisis the country had a growing internal market and neither organization nor individuals held colossal debt. Nine months into the crisis, though exports are down, unemployment has remained low and consumption has reduced by less than 2%. Brazil, like India and China, is growing in importance and stature in the concert of nations. Unlike China, however, it became a solid democracy (military coups, for example, are now unthinkable) and unlike India, it is guiltless from ethnic struggles and separatism. It was expected that Brazil would receive mammoth amounts of after-crisis distant investment, due to the promise of high yield from an expanding market for the freshman time in history the middle class constitutes the mass of Brazils population. Surprisingly, investment is coming (July 2009) even onward the crisis is oer.
Business in Brazil must be prompt to respond to this foreign investment in an era of well-disposed responsibility and concern about the environment. Brief Historical setting Historically, institutions in Brazil (Government, Legislature and the Judicial System) were not the ingathering of an evolution dictated by markets, as in northern Europe and consequently the US. In Brazil, as in large parts of the colonial world, institutions were created before markets even existed (Santos, 1994). As a result, the deep roots of society include the notion that government is all powerful, unchallengeable and the universal provider. This notion has been changing over time, and in Brazil the process of change can be said to...If you want to get a full essay, order it on our website: Ordercustompaper.com
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