Psy 100-922
Questions i ask myself when comparing companies and the mentality that even out i have close to them ar, was a Duesenberg really like either other luxury car. Also if you like Anchor steam clean Ale would youd be just as happy to defeat open a Bud Light? And a mackintosh fragmentiser might switch to a PC on a whim? think again obviously, the answer in all three cases is a big no. What is it about well-nigh products or quite a little that gives them a cult avocation?. In chapter 15 Social behavior I intimate about affiliation the need to be involved and or included that is tied to the need of approval, also about how chemical group processships affect out behavior and how this all ties in together.
not just any product attracts a cult following. It isnt enough to be of high quality or even to be distinctive. The cult product does more than provide a service. It promotes an image a sense for belonging and the conformity it gives them. Your use of a cult product tells race just aboutthing about you. That creation the case cult brands tend to be of higher participation or more personal products, not everyday items. stock-still though there are everyday products that Americans can not run a house hold with out that are also cult brands.
It also makes you feel a part of a select group like a member of a tribe that believes passionately in something. In some cases they even band together as if they where members of an exclusive fraternity with their own rituals and psychobabble. Think the Marines or Harley Davidson bikers.
What sets cult products apart is that they change the customer an identity and a strong sense of belonging. It is sympathetic nature to want to belong, and people like to associate with people who have similar interests. This is called Interpersonal attraction how we relate by proximity, frequent contact, beauty, and similarity. The cult brands act as the glue that draws people together. What does this mean for corporate America? There are some advantages for the brand that has a cult following....If you want to get a full essay, order it on our website: Ordercustompaper.com
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