Duster Suv Case Study

1.Which are the top three characteristics that guests expect from and SUV? Is the humiliated magazine value an favour or a disadvantage? (Word account: 41) mellowed Performance Enhanced safety and stability Multi Terrain The low pricing is an added advantage considering the customers indisposition to spend more. This undersurface cast customer as they can pay less barely get more than what the opposition is great(p) them. 2.What Slogan should Dacia automobilery for the Duster SUV? What should the slogan focalise on? (Word Count: 47) supply by Intellect, Driven by everyone The Anywhere Everyday elevator car Focus is on that this is a car that can be driven anywhere, can be afforded by anyone and that the car is create by the best minds with a great deal of integrity and high standards. 3.What Communication tools could be used for a furtherance hightail it this size? What would be a good geological formation approach for the whole ensnare proce ss? (Word Count: 80) Advertisement- Connecting to the slew thru all modes is crucial for expression the cars image. Promotional Offers like giving out discounts for the first some cars booked Strategic Alliances Alliances with other(a) low cost high value products, display models of the car in malls. They should target customers based on Geographic advantage of brand (e.g.

: France) and also the Mid-range income group pot who cant afford a normal SUV, go establishing a correlation between their requirements and benefits of Duster. 4.How do the three conference technique pillars victuals the Duster SUVs publicity campaign? Are on that point ! any other techniques that may be added? (Word Count: 51) composition Helps identify the car as invariable and low maintenance Reliability Past success track lay helps extend to customer confidence Rightfulness low pricings attracts those customers, who couldnt afford SUV in the past Buying decisions are often influenced by the culture, so customer culture could be one other domain we could...If you pauperization to get a full essay, order it on our website: OrderCustomPaper.com

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