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Product Development Decisions: A Review of the Literature The University of Texas at Austin, CBA 4.202, Austin, Texas 78712 The Wharton School, 1317 Steinberg Hall-Dietrich Hall, Philadelphia, pappa 19104 krishnan@mail.utexas.edu ulrich@wharton.upenn.edu V. Krishnan Karl T. Ulrich T his paper is a review of research in harvestion developing, which we de?ne as the transformation of a market chance into a product available for sale. Our review is broad, encompassing get going in the academic ?elds of marketing, operations management, and engineering design. The value of this pretentiousness is in conveying the shape of the entire research landscape. We reduce on product development projects within a unmarried ?rm. We also devote our attention to the development of physical goods, although overmuch of the work we describe applies to products of all kinds. We look inside the disgraceful box of product development at the fundamental decisions that atomic number 18 made by intention or default. In doing so, we occupy the perspective of product development as a view business process involving hundreds of decisions, many of which can be usefully supported by knowledge and tools.

We contrast this approach to former reviews of the literature, which tend to examine the importance of environmental and contextual variables, such(prenominal) as market growth rate, the competitive environment, or the take aim of top-management support. (Product Development Decisions; Survey; Literature Review) 1. Introduction and Scope This paper is a review of research design and development. We de?ne product development as the transformation of a market opportunity and a set of assumptions about product technology into a product available for sale. Our review is deliberately broad, encompassing work in the academic ?elds of marketing, operations management, and engineering design. The value of this breadth is in conveying the shape of the entire research landscape. The review is intend primarily for two... If you want to get a full essay, parliamentary procedure it on our website: Ordercustompaper.com

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