Dresding Medical Mini-Case

Introduction Dresding Medical Inc. (DMI) has enjoyed success designing, manufacturing, and supplying medical equipment to hospital and clinics. finished their core competency of translating different guest submits into customized products, DMI has contain a satisfied customer base. These clients have traditionally value dependability and flexibility over speed and price. However, part of the customer base has gradually shifted away from clinics and towards direct consumers. In wander to address this commercialize, DMI has developed a new generation of junior-grade black box products, which are smarter and more portable than their type offerings. However, the direct consumers desire standardized low-cost items that can be delivered more quickly than DMIs current intervals. Problems Unfortunately, this shift to the consumer merchandise does not correspond with the strengths of DMIs manufacturing operations. Direct consumers desire low-cost products, whereas DMI has traditionally offered products that are high-cost. Expensive emerging medical technologies exclusively compound the cost issue. DMI is also very deliberate in developing their products to the market. For example, it takes DMI over three years to develop a new base model.

In order to adapt to evolving consumer demands, theyll need to reduce those intervals to under 12 months. Another variation in the midst of the markets involves the push vs. pull concept. Although the clinical market tends to pull the customized products from DMI, the gage quantities of standardized items will need to be pushed to some purpose towards the consumer market. The primary dilemma DMI faces is how to satisfy the new direct consumer market without shunning their existing base market. These two markets value debate performance metrics. The consumers value cost and speed, whereas the clinics value dependability and flexibility. In pursuing the growing consumer market, DMI must become more fast in its product development and delivery. This... If you want to get a full essay, order it on our website: Ordercustompaper.com

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