Wal Mart Stores Inc Essay -- Business Finance Marketing Essays

Wal Mart Stores Inc AbstractExplores the marketing strategies assiduous by Wal-Mart grass and their efforts to compete in the red-hot economy. Includes an quantifyment of Wal-Marts verbalized and apparent powering and value pro sentiment based upon internal documents, exoteric dealing statements, web page and advertising.Includes an assessment of Wal-Marts competitive position and strategy.Includes an assessment of Wal-Marts marketing mix.IntroductionThe new economy, characterized by educate technology, world(a) communication and knowledge as a commodity demands a great deal from arrangements that intend to remain competitive. Wal-Mart corporation does not equitable compete in their field, they dominate it.Wal-Mart is the largest retail operation in the orbit today. According to the Wal-Mart corporate website at http//www.walmartstores.com, the corporations net gross sales totaled $191.329 billion for the fiscal year ending January 31, 2001. This makes Wal-Mart the fou rth largest company in the United States of America. The size and consistent profit generation of Wal-Mart Corporation make it a logical choice for the study of marketing techniques employed by successful businesses.DefinitionsMarketing mixHow much is spent and what persona of marketing dollars go to advertising instead of other types of more extremely targeted marketing communications. (Hill and Rifkin, 1999) new-made EconomyThe way that business is conducted, characterized by a dozen or so themes a) knowledge as a commodity b) digitalization c)virtuality d) molecularization e) networking f) disintermediation g)hyper media h) innovation i) customer as product designer j) immediate, k) global and l) discordant. (Tapscott, 1997)Organizational CultureA common perception held by the organizations members a system of shared meaning. (Robbins, 2001)DiscussionMethodTo assess an organizations marketing strategies we look at three demote aspects of its approach to reaching the public. Fi rst, an examination of the companys expressed or apparent position and value proposition are studied. This is accomplished victimisation various documents, including, but not limited to internal documents, public relations statements, web pages and advertising.Next, a study of the companys competitive position and strategy is conducted. This includes the dimensions of the... ...905-4Longo, D. (2001, October), ACNielson Unveils Wal-Mart Solution.Retail Merchandiser 41 10, 10Neff, J., (2001, August). Rivals shut taboo Wal-Mart. publicize Age, 72 35, 8Neff, J., (2001, October). Private party at Wal-Mart. Advertising Age, 72 44, 8Petzinger, Jr., T. (1999). The new pioneers The men and women who are transforming the workplace and the marketplace. rising York Simon and Schuster. ISBN 0-684-84636-5Robbins, S. (2001). Organizational behavior. Upper Saddle River, NJ Prentice Hall. ISBN 0-13-016680-4 Senge, P. (1994). The fifth discipline. New York. Currency Doubleday. ISBN 0-385-260905-4 Sparks, D. (1994, December). Life after Sam. Financial World. 52-54.References (continued)Tapscott, D. (1997, November-December). Strategy in the new economy. Strategy & Leadership.Treacy, M. (1995, September). Success through cannibalism. Marketing Magazine, 100. 17. United States Securities and Exchange tutelage (2001), Form 10-K/A, WashingtionWal-Mart Stores, Inc., Hoovers Business Resource, 2002 ed.Wal-Mart Stores, Inc., Wal-Mart Stores Annual Report, 2000 ed.Wal-Mart Stores, Inc., Wal-Mart Stores Annual Report, 2001 ed.