International Business

1NameUnit nameUnit codeDateBenefits of understanding multi national business milieuInternational business has gr induce cursorily in the past decade that it is believed we are in the era of globalization . There are various reasons why companies adjudicate to join international business , this include strategic reasons and environmental causes . The strategic reasons include to leverage core competence (distinctive force play /advantage that the firm has developed in it own mart , to acquire resources and supplies , to seek new food market (common motive for international expansion and to better compete with rivals . The environmental causes include changes in political environment , technological changes , markets (social cultural , economic , and contest . However when business enter global market it fulfil business environment and an understanding of this environment determine the supremacy or failure of a company .

A ponder of most successful global company such as coca cola , Pepsi , Procter gamble , unilever , star buck , McDonald , Barclays and others bear witness that they have taken measures to understand international business environment and thus aligning their strategy to cope with this environmentOverview of international business environmentVirtually all decision facing international manager e .g . whom to hire how to market their company goods in host market , which technology to adopt etc are affected by the national environment of the country in which the transaction occurs . The following factors essential be confronted by international business in exploitation it strategiesLegal environmentA domestic firm must follow the laws customs of its own country while an international business faces a...If you want to take aim a full essay, order it on our website: Ordercustompaper.com

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