Ch11: Debate Issue Ch12: Debate Issue

Running head : MARKETING STRATEGIESMarketing StrategiesName of StudentUniversity /CollegeProfessor /InstructorClass /SubjectMarketing StrategiesChapter 11 : In equipment casualty of harvest-time management , tidy sum following the product vivification cycle (PLC ) ism be detrimentalTo better explain the function to the question , champion should first understand the product life sentence cycle philosophy . Thus , the first question should be what is product life cycle ? As its name implies , it is the unscathed cycle of a product or good that is marketplaceed by the company . A product s life cycle can be described by four stages , namely intromission , growth , maturity and decline (Cengage 2008 . All of these stages describe what happens to a product from the time it is introduced into the market to the point where it is no nightlong in claim by the customers . Thus , upon analyzing the definition of PLC , one can say that the philosophy is non detrimental to management . In fact , it is crucial to product management . Although the philosophy believes that there will come a time that the demand for a product will decline , that is what reality is . whence , the product launchers and managers should make use of the PLC philosophy to manage , take and modify their products to fit the changing demand in the marketChapter 12 : Is political campaign marketing always a necessary when intromission a new productTest marketing is defined as a limited introduction of a product in areas elect to represent the intended market (Cengage 2008 . Thus , in entering a new product , it is necessary that it first undergoes audition marketing . By doing so , the close to tangible if not completely actual need of the product in the market is evaluated . At the same time , the product is also criticized and assessed by the small areas .

If many criticisms are presented , then the company stillness has a chance to reconstruct the product before actual launching . This is a great advantage of using visitation marketing since it will be less risky for the product launch . Furthermore , questions that are posed at the test market can then be addressed by the marketing committee before actual product launchingReferencesCengage discipline (2008 . Marketing : Concepts and Strategies , Chapter 11 : Product Concepts . Retrieved kinsfolk 21 , 2008 , from HYPERLINK hypertext transfer protocol /college .cengage .com /business / dress /marketing /14e /assets /students /chsummary /summary11 .html hypertext transfer protocol /college .cengage .com /business /pride /marketing /14e /assets /students chsummary /summary11 .htmlCengage Learning (2008 . Marketing : Concepts and Strategies , Chapter 12 : Developing and Managing Products . Retrieved September 21 , 2008 , from HYPERLINK http /college .cengage .com /business /pride /marketing /14e /assets /students /chsummary /summary12 .html http /college .cengage .com /business /pride /marketing /14e /assets /students chsummary /summary12 .html...If you want to get a full essay, order it on our website: Ordercustompaper.com

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