Classic Airlines

continent Air discovers Marketing Solution MKT 571 whitethorn 23, 2011 Classic Airlines has been in communicating channel for 25 old age and is one of the largest airlines in the world. It has more than than 375 jets that treat 240 cities with 2300 daily flights. It employs or so 32,000 employees and has earned an annual income choke year of $10 million. The tragic event of September 11, 2001, as substantially as planetary recession has caused the travel manufacture to drop off massive losses in revenue. These challenges as well as hike gas prices and a mitigate in consumer indigence for locomotion are putting a strain on airlines, Classic Airlines is no exception. Classic Airlines reports a 20% decrease in membership of their Rewards course of study from resist year. That percentage, in numbers, is a quantity of 160,000 members. They are struggling to celebrate current members of the platform because of the competiveness of a nonher(prenominal) airlines. Classic Airlines trade police squad has been assigned to view a course to maturation its Rewards Program that increase lolly on the investment. They mustiness also check a way to increase employee morale in hopes of up(p) their customer service. The marketing team for Classic Airlines faces a major(ip) challenge of universe peculiar(a) on what they can do to bring back up their customers of the Rewards Program.

They must be equal to bring these customers back without let down ticket prices or reallocating money from the unions contract. In addition to their challenges, the bodied heads of Classic Airlines are strict and do not view in bending the rules. The CEO, Amanda moth miller is not persuaded by marketing tactics used to slay customer interest relating to set of products. In order for the marketing team to have a successful marketing strategy, they must be able to affect the board of directors, who is only interest in bottom line numbers provided by look for teams. The fix of Classic Airlines is not only a sequel of economic conditions, gas prices, or even the decrease in their...If you ask to get a full essay, order it on our website: Ordercustompaper.com

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