What Is Content Analysis? What Are The Strenghts And Weaknesses Of This Method?

[Author s Name][Tutor s Name][Class]02 June 2008 nitty-gritty AnalysisIn his book , Babbie devotes the whole chapter to the and epitome of essence abridgment in sociology . surfeit analysis is the study of recorded human confabulation theory (Babbie 328 . The list of possible sum analysis sources includes Web pages , speeches , poems newss , and fifty-fifty paintings (Babbie 328 . Content analysis does not simply investigate the content and the essence of the mass media it critically examines the application of the content tuition across a wide range of social spheres . The detect to understanding content analysis is in the way different sociological issues argon presented in different sources of human communication (e .g , how often a particular news publishes articles about womenIn sociology , content analysis displays several important strengths First , Wright writes that it is relatively scant(p) to gain access to the publication or source to be studies (74 . Second , content analysis allows building an inexpensive part sample . Third , content analysis produces relevant quantifiable results , and is easily replicable in various social environments . As a result , the external validity of content analysis in sociology becomes undeniable . However the chosen sample (source ) is not ever representative of the population group to be researched . Content analysis makes special emphasis on the quantitative characteristics of human relationships weakness to explain the quality of these relationships in detail . Content analysis can be time-consuming (e .g .

when the researcher needs to try out and process information from numerous newss or TV sources Content analysis is connected to sampling bias , when a researcher wants to make generalizations for artifacts of a particular type (Shortell If such artifacts are unavailable , the choice of the sample group becomes biased . in conclusion , content analysis is just another type of statistical research , which provides us with an insight into people s social yield at a given moment of time it describes , just now does not explain the patterns of social behaviorWorks CitedBabbie , E . The Basics of loving Research , 4th edition . Wadsworth Publishing , 2007Shortell , T . Content Analysis 2006 . Principles of Social Research 02 June 2008HYPERLINK http /soc19 .courseserve .info ?q node /20 http /soc19 .courseserve .info ?q node /20Wright , C .R . Mass Communications : A Sociological Perspective McGraw-Hill College1986PAGEPAGE 2 Author s Name...If you want to take hold of a full essay, order it on our website: Ordercustompaper.com

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