Brand makeover Case Study Example | Topics and Well Written Essays - 500 words

Brand makeover - Case Study Example (Urbanoutfitters Inc.) The brand Urban Outfitters targets mainly young adults between the age group of 18 to 30 years and has established a good rapport with youngsters. However the company Urban Outfitter Inc. faces some risk in it business segment which is sensitive to economic conditions, consumer spending, shifts in fashion industry, increasing competition, etc. It is necessary to rebrand the products in order to retain the existing customer and also to attract new customers by increasing the line of apparels and accessories for other age groups also. Amanda Comunale states that the company's identity is expressed through the brand image which can be discovered by specifying the meaning, intention, aspirations and mission of the retail brand. The most effective approach to uphold the brand image is through internal branding i.e. employees. Urban Outfitters should have makeover in terms of variant fashion and accessories by including clothes which are the hottest trend in market for all ages. Brand mak eover as it creates a sense of ripeness among the customers and tempts the customer to know what's new in the brand. Therefore it is an important tool to market and increase the sale. (http://phx.corporate-ir.net/) Majority of Urban Outfitters products are targeted towards young people which markets online making it one of the largest 500 internet retailer in t