Organization Description The pita Pit is a Canadian go throughing place chain with a menu that caters to slew who are flavour for for healthier chooseions in their fast diet choices. Headquartered in Kingston, Ontario, the prototypical pita Pit location open(a) in 1995, and the alliance began rapidly expanding their operations to the rest of Canada and into the join States. They currently obligate over 300 locations in northeasterly America (Pitapit.ca/consumer/ unified/history). Pita Pit is also in the process of quest out opportunities for further growth at an international level, and is looking for investors and entrepreneurs to assume the role of master franchisee in their respective countries (http://pitapitinternational.com/en/faq.php) The North American fast fodder culture has been ever-changing in recent years, with consumers becoming more health conscious, specially when making decisions about where to eat. Anticipation of this affable and cultura l remove was a driving factor hind end the creation of Pita Pit. The founders of Pita Pit were able to earn that there was a niche market of university students and young professionals who were pursuance the convenience and likely prices of fast food, but who also valued something healthier than the burger and fries choices typically offered by the labor. (pitapit.
ca/consumer/ incorporate/history) Analysis General Environment - stinting Conditions (Threat) The recent downswing in the economy initially served as an opportunity for Pita Pit. Tightening family budgets allowed the fast food eating place industry in North America to thrive as people sought ou! t less expensive options when they did opt to eat out. (Smith, 2008) However, with the global economy continuing to perform sluggishly, lift cost have become a pressing curse confront by Pita Pit and other affectionate profit restaurants. Rising transportation costs (owing to higher give the air hole costs) are directly impacting the price of raw materials. When combined with increases to the...If you requirement to get a full essay, order it on our website: OrderCustomPaper.com
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