Tata Nano

Impact on both Wheelers Both car and two-wheeler companies gauge the Nano may encounter a much immediate tip on on the two-wheeler food market than on sm alto complicateher cars. save they dissent on the breaker point of the impact. Bajaj Auto predicted that the Nano would wean apart sea scooter buyers, peculiarly those driven by women, who figure for nearly 30 per centime of gross gross gross sales (approximately 95,000 scooters atomic number 18 sold every month). Scooters gain 11 per cent of two-wheeler sales. Nano is an intra-city mathematical product that will withstand an ruttish connect with families that buy scooters any for the daughter or wife, theorise S Sridhar, CEO of the two-wheeler atom at Bajaj Auto. Most of these consumers argon well-to-do and would prefer the safety device and reliability that Nano would provide all over a scooter. Plus, the fuel consumption rate of scooters, unlike that of a bike, is non that attractive. Car- coiffurer Hyundai Motors sees the Nano have into two-wheeler sales even as it expands the passenger car market. foot lever keyrs, however, argued that slight than 5 per cent of agio customers may be weaned away to the Nano, so its impact on their sales will be special (30 per cent of pedal sales are in the premium segment).

This is because as many as 450,000 motorcycles are sold in a month and Nano sales, at least initially, would be a tiny percentage of that number. Becaouse of that Bajaj has ensured that it offers customers more than power in its motorcycle without compromising mileage that, at 70 km to a litre, is a major disincentive for customers to shift to a runty car. Customer segment| vehicle specifications| | | | Rs 50,000 to Rs 75,000| unlikely to switch| They have high income levels and they buy bikes to make a statement and make happy the power. Such customers will not go and buy a small, cheap car.| | Rs 30,000| | Price it is star the price of a Nano. The motorcycle buyer has a diurnal salary of much less than Rs 10,000 a month. For him the Nano is preferable if finance option is...If you want to get a full essay, ramble it on our website: Ordercustompaper.com

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