Motorola Marketing Strategy Analysis of Motorola with Introduction, Situation Analysis, SWOT Analysis, Problem Analysis with entering Bottom of Pyramid market.

Bottom Of Pyramid Case StudyIntroduction & Situational Analysis:Motorola, Inc. provides technologies, products, and services for peregrine communications. It operates in three segments: Mobile Devices, Home and Networks Mobility, and Enterprise Mobility Solutions (Motorola.com 2008). The cheek study focus is of Motorola?s mobile device technology, where it holds second place after Nokia for human being grocery store share at 17.9% in mobile sales (ElectricNews.net, 2007).

The market place at the bottom of the pyramid represents around 4 billion citizenry which holds a purchasing power of up to $14 trillion. Motorola know this market segment and in response looked at manufacturing a low cost cell recall that meets the needs and requirements of this market segment. Motorola has developed the C117 handset in partnership with the GSM Association, which represents operators worldwide in an attempt to overcome the principal barrier to mass phone ownership ? price.

The C117, low cost handset is expected to be the first of a family of low-cost phones to be produced and is sold for little than $40 at wholesale prices, with an extended battery breeding to suit those without convenient access to electricity (Hunt, B. 2005).



GSMA estimates the C117 will have mobile phone ownership to more than 700 million unsanded consumers across Asia, Latin America, the Middle East and Africa if it can encourage reduce its price below $30 (Hunt, B 2005).

The read/write head executive of Motorola Ed Zander said ?connecting the unconnected with new ultra low-cost, high-quality, beautifully designed handsets is a critical component of Motorola?s growth strategy and is the right thing for us to do as a good global citizen? clearly spatial relation this as both a growth opportunity and a social benefit. Mr Zander has clearly seen the opportunity which exists in the developing world where subscriber growth is booming and the fastest growing...

If you want to impersonate a full essay, order it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper