Marketing is a means of finding ship focusing to communicate a ingathering or servicing which encourages people that receive the merchandise communication to buy the product or service (Internet Article, 2007). First, a company would determine what its customers desire and then gain the product or service. In order for a company to build a product or service, there must rootage be a need for the product or service and it has a perceived benefit.
The two major factors of marketing atomic number 18 recruitment of new customers, and retaining and expanding the relationships with existing customers, alike known as base management. In order for businesses to grow, marketers must continue to take new customers. When businesses continue to build on their customer base, it increases their productivity or service enabling the business to grow and call on successful. Marketers will always strive to find new ideas and ways to market their product so that it catches the attention of its current and rising customers.
The other major factor of marketing is the retention of its customers (base management). acquiring new customers is not that difficult. Retaining customers and building on that relationship suffer be a challenge and an integral part of the business. For example, Cingular radio Cell Phone Company has about 100,000 customers using its wireless service.
Every year, technology forces new changes in the wireless industry. The way Cingular would continue to have a relationship with its current customers is by enhancing the benefits that sold the buyers in the beginning. Part of that process is keeping up with its competitors and improving the products and services its customers already enjoy.
For a marketing propose to be successful the mix of the ?four ?Ps?, also known as the Marketing Matrix, must reflect the wants and desires of the customers in the...
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