les miserables Coke vs. Pepsi: Fighting for Foreign Markets Introduction The soft-drink battleground has flat turned toward new overseas markets. While once the unify States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, precisely they are still important markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India turn over become the new hot spots. Both Coca-Cola and Pepsi are forming control stick bottling ventures in these nations and in other areas where they see growth potential.
As we have seen, international marketing can be rattling complex. Many issues have to be resolved before a company can even consider entering uncharted foreign waters. This becomes very evident as one begins to adopt the international cola wars. The domestic cola war betwixt Coca-Cola and Pepsi is still raging. However, the two soft-drink giants also recognize that opportunities for growth in...If you expect to get a full essay, order it on our website: Ordercustompaper.com
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