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Monday, April 15, 2013

Image Study: Holland Casino Leeuwarden

1. IntroductionThe purpose of the give notice (of) is to understand the photo of the gambling gambling casino in Leeuwarden. Research is channelizeed in order to gain information astir(predicate) the perceived pick up by the residents of Leeuwarden and the projected image of the casino in Leeuwarden. Therefore it suffer be said that inside this report there are both different perspectives. These two perspectives are divided betwixt the residents? commit of view and the managements? point of view. Through conducting research concerning the different perspectives, a comparison can be drawn. To conclude it can be said that the report informs one about the actual perception of the residents compared to the projected image of the management of the casino in Leeuwarden. In order to conduct the research concerning the casino in Leeuwarden, the fuss statement downstairs is formulated:?To what extent is there a difference between the projected image and the perceived image of the casino in Leeuwarden??In order to be able to answer the problem statement, the following research questions have been developed:I: How do the residents perceive the casino in Leeuwarden?II: How did the perceived image changed in the last three years?III: How does the casino in Leeuwarden project itself towards the residents?IV: How does the management of the casino retrieve they are being perceived and how would they like to be perceived?

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These research questions are the guideline within the report in order to find an answer to the formulated problem statement. Recommendations impart be written after studying the outcomes of the research questions. Furthermore, an account statement of the research methods can be found within the report. anyways the research methods, a literature review is given to underseal and explain the outcomes and recommendations towards the problem statement.

2. Literature ReviewSince the central focus of a tourism destination is to attract tourists and a...

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