Taking a Look at Personality Disorders - 683 Words

A personality disorder is a type of noetic disorder in which you have a rigid and harmful pattern of cerebrating, functioning and deporting. A person with a personality disorder has trouble seeing and relating to situations and to people. This causes major fixes and shyness in relationships, convivial encounters, work and school. Personality disorders are deeply ingrained ways of cerebrating and comporting that are inflexible and generally lead to reduced relationships with others. Mental health professionals formally worry ten disorders that fall into three clusters, albeit there is now kenned to be much overlap between the disorders, each of which subsists on a spectrum. In some cases, you may not realize that you have a personality disorder because your way of cerebrating and transporting seems natural to you. You may blame others for the challenges you face. Personality disorders customarily commence in the teenage years or early adulthood. There are many types of personality disorders. Some types may become less conspicuous throughout middle age. One example of it is: Paranoid personality disorder †¢ Pervasive distrust and suspicion of others and their motives †¢ Unjustified belief that others are trying to harm or deceive you †¢ Unjustified suspicion of the loyalty or trustworthiness of others †¢ Hesitant to confide in others due to unreasonable fear that others will use the information against you †¢ Perception of innocent remarks or nonthreatening situations as personalShow MoreRelatedTaking a Look at Borderline Personality Disorder1420 Words   |  6 PagesPredisposing factors: Borderline personality disorder is a disorder that is characterized by a persons impulsive and/ reckless behavior, poor self-image, self-injury, emotional fluctuations, unstable relationships. There are links that suggest it could be caused by genetic and environmental factors, but it is still being studied. A person that is part of a community or culture with unstable upbringing can increase the risk for this disorder (National Institute of Mental Health, 2014). A childhoodRead More Walking a Difficult Line: Taking a Look at Borderline Personality Disorder947 Words   |  4 PagesWalking a Difficult Line: Taking a Look at Borderline Personality Disorder Individuals with Borderline Personality Disorder (BPD) live a difficult existence. These are people for whom maintaining normal interpersonal relationships, controlling anger, suffer from extreme self-doubt and drastic mood swings, among other symptoms. They comprise only 2% of the population, but have a disorder which the psychiatric and scientific communities have trouble acknowledging, and great difficulty treatingRead MoreNarcissistic Personality Disorder : Understanding Symptoms, Causes, Diagnosis, And Treatment1178 Words   |  5 PagesRunning head: UNDERSTANDING NARCISSISTIC PERSONALITY DISORDER ETIOLOGY Narcissistic Personality Disorder: Understanding Symptoms, Causes, Diagnosis, and Treatment of Narcissistic Personality Disorder Griffin Hedger College Narcissistic Personality Disorder: Understanding Symptoms, Causes, Diagnosis, and Treatment of Narcissistic Personality Disorder Symptoms of Narcissistic Personality Disorder To those who have a narcissistic personality disorder, they may come across as arrogant, egotisticalRead MoreThe Personality Disorder ( Ocd )1578 Words   |  7 PagesWith A Personality Disorder Personality is the characteristics and traits of a person that makes them unique. Disorders, such as Borderline Personality Disorder (BPD) or Obsessive Compulsive Disorder(OCD), can alter that person’s personality and behaviors and stun them from being able to mature, communicate and interact with society properly, and can interfere with their daily life routines. There are nine different known personality disorders. (Borderline Emotionally). Many personality disordersRead MoreSamantha Garland Disorder of Interest Paper 1359 Words   |  6 Pagesï » ¿ Disorder of Interest Paper Psy/275 Samantha Garland 01/26/2015 Jacqueline Gat/wood Antisocial Personality Disorder Every person is commonly known for their unique personality, and the traits each of us have that are different than others. One thing many people suffer from is some Personality Disorder such as Antisocial Personality Disorder. Antisocial Personality Disorder (APD) is a disorder that is going against and violating other peoples rights (Corner, 2014). Individuals with this disorderRead MoreBorderline Personality Disorder ( Borderline )1749 Words   |  7 PagesBorderline Personality Disorder Could you picture yourself being brought face to face with an individual who has a personality similar to a mine field? In other words where or when he/she will explode is never known. This type of personality disorder is called borderline personality disorder. Borderline Personality Disorder is one of the most scariest and hidden disorders that have baffled our society as well as many health professionals for many years. The DSM IV defines borderline personality disorderRead MoreThe Difference Between Confidence And Narcissistic Personality Disorder1448 Words   |  6 Pagesfiguring out the difference between confidence and narcissistic personality disorder. Society likes to assume that if a person is confident in who they are, it should produce a well rounded person, but when does too much confidence become a problem? According to Dictionary.com, confidence is the belief in one’s abilities, power, and self; on the other hand, narcissistic personality disorder, also known as NPD, is a psychological disorder in which a person has an unrealistic sense of superiority, needsRead MoreTheme Of Personality Disorder In The Movie Mommie Dearest1177 Words   |  5 PagesPsychological personality disorders are extremely common in our society today. Personality disorders can be defined as patterns of inflexible traits that disrupt social life or work and may distress the affected individual. A great dea l of these disorders go unnoticed, and/or undiagnosed. One way to learn how to identify these disorders is through movie analysis. For example, the film â€Å"Mommie Dearest†, directed by Frank Perry, is a story about Joan Crawford and her struggles with personality disorders. JoanRead MoreAssessment and Care of a Client with Borderline Personality Disorder819 Words   |  3 PagesMental Health Nursing Objective The objective of this study is to describe the assessment and care of a client with borderline personality disorder. This work will additionally demonstrate the complexity of the problems and needs of this client and how this impacts on their illness and service providers. Additionally this work will describe the clients particular mental health problems, discuss possible causative factors and describe how the person was assessed and what interventions were usedRead MorePersonality Paper1187 Words   |  5 PagesPersonality Theory Paper Jennifer Campos PSYCH/504 January 14, 2013 Dr. Tracy Masiello Personality Theory Paper John Nash was a very interesting man. Many may just know of him because of the movie, â€Å"A Beautiful Mind†. Taking a look at John Nash and his personality and how psychologists, such as Jung and Freud would see John Nash through their diagnoses. Also taking a look at how different theories would go up against John Nash and his everyday life. The different theories that will be looked

`` Like Water For Chocolate And The Bluest Eye ``

Laura Esquivel and Toni Morrison portray the limitations that are placed on young women as a result of expectations of the female’s role of what it is to be a woman of a particular race in family or society, through their enthralling novels, Like Water for Chocolate and The Bluest Eye. The role of being a woman is heavily suppressed upon females in our society and this concept is analysed in different notions of two very different women with different personal worlds and self values. The idea of familial and societal barriers is illustrated through the subjugation of women, the limitation of female identity, and the notion of female writing, through Esquivel and Morrison’s analogous values in their protagonists, Tita and Pecola. Like Water for Chocolate belongs to the genre of magical realism, a literary style first developed 1949, commonly recognised in Latin-American literature and was proposed as a natural outcome of postcolonial writing. (Britannica, n.d.) In terms of Mexico, Esquivel describes the country’s cultural myths and historical context to uphold the values and standards of gender throughout the Mexican Revolution. The building standard and subjugation of gender construct has widely evolved throughout centuries, and has touched upon the personal obstacles Tita and Pecola face in their own racial, familial and feministic manner. As portrayed in ‘Like Water for Chocolate’, tradition in Mexico, outline that Tita is forbidden to marry because of her placement inShow MoreRelatedFeeling Home : The Bluest Eye1010 Words   |  5 PagesThis thesis falls in four chapters with an introduction and a conclusion. The first chapter, feeling home: the kitchen as a self- empowering space in The Bluest Eye, explores the kitchen as a mimic of homeland for black Americans. It investigates the role of food as a way to keep the culture alive. Rafa Zafar argues thatâ€Å" remembering, writing about, and passing on recipes keep African American cultural traditions and personal stories alive†(Bower, 6). During the 1950s, after the losses that AfricanRead MoreBelonging Essay4112 Words   |  17 PagesWinch, Tara June, Swallow the Air Gaita, Raimond, Romulus, My Father Miller, Arthur, The Crucible: A Play in Four Acts Harrison, Jane, Rainbow’s End Luhrmann, Baz, Strictly Ballroom - film De Heer, Rolf, Ten Canoes - film Shakespeare, William, As You Like It Skrzynecki, Peter, Immigrant Chronicle Dickinson, Emily, Selected Poems of Emily Dicksinson Herrick, Steven, The Simple Gift Baillie, Alan, The China Coin Russell, Willy, Educating Rita Cleven,Vivienne et al (eds), Contemporary Indigenous PlaysRead MoreShort Story : Chapter Story11785 Words   |  48 Pagesalways host a grand party, Cousin. It will be better than mulling around here hour after hour, worrying over Thomas. Please come along, Allie,† he begged. â€Å"It’ll be fun! In addition, if you’re still here come May, you can escort me to the ball- just like a real date. And just think of all the you ng men in uniform- they’ll be so handsome!† â€Å"Are you forgetting that I am a married woman- I don’t care for handsome young men, in uniforms or out.† Eli chuckled and said, â€Å"Well, I do, dear Cousin. And, I

Evidence Based Nursing Research for Transitional Patient & Family

Question: Discuss about theEvidence Based Nursing Research for Transitional Patient Family. Answer: Introduction: Levett-Jones clinical reasoning is crucial in nursing field because it can be useful in identifying and prioritising nursing care issues. Levett-Jones clinical reasoning consist of different steps like considering patient, collecting information, processing information and identifying problems for prioritising nursing care. Millers Functional Consequences Theory is implemented in identifying these cares prioritise. Establishing goals, taking action, evaluating outcomes and reflecting on the case are the remaining steps in the Levett-Jones clinical reasoning which cab be useful in planning care and evaluating outcomes of the provided care. In this paper, case of the Amalie is discussed. Information related to Amalie is collected and processed based on the steps of Levett-Jones clinical reasoning cycle and nursing care prioritise are established. Suitable intervention plan implemented according to the identified nursing prioritise (Hunter, 2016; Levett-Jones, 2013). Cultural background and dignity of the Amalie are considered throughout the process of care. Consider the patient: Mrs Amalie Jones is 89 years old woman. She is staying alone in a single-story home because Henry, her husband passed away two years ago. Her son, Dominik is living in Germany and visits her on few occasions. Tracy, her daughter living in Australia and visits her frequently. Few of the family members of Henry live in Australia and meet her on regular basis. She was teacher by profession and also worked as fundraising activist for local Catholic Church. In last two years she was not participating in any activities because her health gets deteriorated. Macular degeneration, hypothyroidism, rheumatoid arthritis and osteoarthritis are her prominent health issues. Her diet gets reduced and she is losing weight. Collect information: Due to rheumatoid arthritis and osteoarthritis, she is exhibiting mobility problem. Hence, she stopped visiting her friends and members of German association. Her doctor mentioned that she is losing weight because she is not eating properly. After completion of assessment, GP stated symptoms like joint stiffness, swollen feet and enlarged joints, painful joints like knee, hip, figures and back and limited joint movement. Other than this, she is also exhibiting symptoms like constipation, occasional dizziness, vision deficit, non-significant weight loss and occasional non-adherence to medication consumption due to pain. She is being administered medicines like paracetamol, ibuprofen, thyroxine and hydroxychloroquine. Process information: Her symptoms like stiffness, swelling and pain in joints reflects her arthritic condition. Rheumatoid and osteoarthritis are the chronic conditions related to older age. As compared to the rheumatoid arthritis, osteoarthritis is more degenerative in nature. In rheumatoid arthritis, there is occurrence of inflammation and autoimmunity is also one of the prominent causes of it. Osteoarthritis mainly occurs due to wear and tear of joints (Kourilovitch, Galarza-MaldonadoC and Ortiz-Prado, 2014). Degradation and loss of articular cartilage are mainly responsible for wear and tear in osteoarthritis patients. In rheumatoid arthritis, multiple joints get involved while in osteoarthritis joints like hands, fingers or knees get involved (Kung and Bykerk, 2014). As a result of occurrence of both the types of arthritis, Amalies all the joints get affected. Age also play important role in the occurrence of osteoarthritis because osteophytes are more common in older people. However, radiographic a ssessment cannot correlate osteophytes and severity of pain. Moreover, anatomical alterations in joints due age and degeneration of musculoskeletal system are responsible for the occurrence of osteoarthritis in Amalie (Abhishek and Doherty, 2013). As she is consuming less food, she is exhibiting constipation and occasional dizziness. Less consumption of food in Amalie might be due to rheumatoid arthritis because in patients with rheumatoid arthritis loss of appetite increases with the progression of disease. Macular degeneration in older people can lead to vision loss. Damage to the macula of retina can produce blurred or no vision. Macular degeneration can be of two types like dry and wet. Amalie developed dry macular degeneration which exists in approximately 90 % of the cases. (Mehta, 2015). She is having her medications regularly, however as a result of consistent pain, she become non-adherent to the medicine consumption. Identifying issues: Painful swelling occurs in patients with rheumatoid arthritis due to inflammation of the lining of joints. Bone erosion and joint deformity can occur due to inflammation of the lining of the joints. Wear and tear of the joints in osteoarthritis patients lead to pain. Amalie need to perform activities like pushing, pulling and twisting. During performing these activities, Amalie might feel pain. Repetitive stress on the joints during these activities can worsen joint pain and joint deformity. Pain can lead to loss of appetite, less consumption of food and fatigue in Amalie (Sarzi-Puttini et al., 2014). Pain is also responsible for the non-adherence to consumption of medication in Amalie. Stiffness of joints, inflammation of joints, pain in joints and degenerative joint disease can lead to impaired physical mobility in Amalie. Hence, both rheumatoid arthritis and osteoarthritis are responsible for impaired mobility in Amalie. Body cannot be moved purposefully and unable to perform acti vities due to impaired physical mobility (Shin, Julian and Katz, 2013). Macular degeneration, age related ocular changes and rheumatoid arthritis are mainly responsible for the vision loss in Amalie. Moreover, dryness of eye can occur in patients with rheumatoid arthritis (Lim et al., 2012). After collecting information, analysing it and processing the information nursing prioritise like, pain, impaired physical mobility and vision loss are selected for Amalie. Establish goals: Goals for pain: Amalie will exhibit improvement in the pain scale from 4 to 2 in two-month period. Amalie will exhibit improvement in mood and coping ability due to pain in two-month period. Goals set for impaired mobility are: Amalie will perform activities of daily living like bathing, clothing and cooking independently like other same age people in two-month period. Amalie will be able to acquire skills to use adaptive and supporting devices for walking and climbing the stairs within two-month period. Amalie will use protective devices for getting protection from the fall in two-month period. Goals for impaired vision: Amalie will be free of risk of fall due to impaired vision in two months period. Amalie will use call light and express requirement for help in two weeks period (Gulanick and Myers, 2016). Take action: Asses degree and severity of pain in Amalie, hence effective care plan can be prepared for Amalie. Provide both medical and occupational therapy for Amalie to reduce severity of the pain. Pain scale need to be used because these are the robust sources for distinguishing severity of pain. Assess Amalies physical and psychological response to pain and implement appropriate intervention for pain. It is evident that there can be emotional disturbance and mood alterations in patients with pain. Provide counselling through psychologist for the management of emotional disturbance and coping with the mood alterations (Walsh and McWilliams, 2014; Durham et al., 2015). Self-respect and dignity of Amalie can be improved by providing counselling. It is necessary to consider her cultural background before providing counselling to her. Assess Amalies capability to perform activities of daily living which can be helpful in providing suitable intervention for the improvement in the activities. Assessment can also be useful in identifying potential barriers. Provide with necessary supportive devices like wheelchairs, canes, transfer bars for Amalie for support and improvement in the activities. These supportive devices can enhance activity and reduce danger of fall in Amalie (da Silva et al., 2015). Demonstrate call light utilization to patient. Use call light for managing vision impairment in Amalie. Call light use can reduce risk of fall in Amalie (Elliott, McGwin, Kline and Owsley, 2015). Evaluate outcomes: There is improvement in pain scale in Amalie from 4 to 3 in the pain scale of 0 10. This improvement is achieved after providing intervention in the form of medicines and physiotherapy collectively. In the literature, it is evident that combined intervention in the form of medicine and physiotherapy can be more effective as compared to the individual intervention. Mood of the Amalie improved and there is augmentation of the coping ability of Amalie. Sensitivity of pain can be altered based on the individual because it is a subjective parameter. Hence, it is very necessary to improve mood and coping ability of Amalie (Sarzi-Puttini et al., 2014). There is improvement in the performance of activities of daily living in Amalie and she learned use of assistance devices. Due to use of assistance devices there is reduction in the fall frequency in Amalie. It is well established that fall frequency and risk injury is more in older people which can be efficiently controlled in older people by using assistance devices (Krist, Dimeo and Keil, 2013). Amalie acquired skills to use call light and she is practicing it efficiently. Hence, vision problem can be effectively avoided and she can call nurse for her assistance. Risk of fall and injury can be effectively reduced in older people by using call light (Dev, Paudel, Joshi et al., 2014). Reflection: I understand and realized that arthritic disease and vision impairment can negatively impact activities of daily living. Henceforth, it is mandatory to extend them assistance for carrying out their activities and provide them with appropriate assistance devices. I had extended information about arthritic disease, I would have realized influence of these disease on the daily activities. Provision of support and assistance for the people with arthritic diseases in the preliminary stage can reduce risk of fall and further complications can be avoided. I understood that pain can affect patient both physically and psychologically. I should have started psychological counselling in arthritic patients in older people (Carpenito, 2013). Conclusion: Levett-Jones clinical reasoning cycle and Millers Functional Consequences Theory are applied in case of Amalie for collecting information related to rheumatoid arthritis, osteoarthritis, macular degeneration and hypothyroidism. Three cares prioritise such as pain, impaired physical mobility and impaired vision are identified in Amalie by applying information collection and processing steps of the Levett-Jones clinical reasoning cycle. Goals of care were set for Amalie. For each of the set goals, actions were planed and executed for assessment and intervention of Amalie. Pain severity is reduced in Amalie and there is improvement in the mood and coping ability of Amalie. Amalies ability to perform activities of daily living improved and there is reduction in the fall frequency. Hence, from this case study, it is evident that implementation of Levett-Jones clinical reasoning cycle and Millers Functional Consequences Theory can be helpful in executing stepwise procedure for providing ho listic care to older patients like Amalie. This type of care can be considered as robust care for older people because all these steps are taken from the robust framework. References: Abhishek, A., and Doherty, M. (2013). Diagnosisand clinical presentation ofosteoarthritis. Rheumatic Disease Clinics of North America, 39(1), 45-66. Carpenito, L. J. (2013). Nursing Care Plans: Transitional Patient Family Centered Care. Lippincott Williams Wilkins. da Silva, M.B., Almeida, M. A., Panato, B.P., et al. (2015). Clinical applicability ofnursingoutcomes in the evolution of orthopedic patients withImpaired PhysicalMobility. Revista Latino-Americana De Enfermagem, 23(1), 51-8. Dev, M.K., Paudel, N., Joshi, N.D., et al. (2014). Impact of visualimpairmentonvision-specific quality of life among older adults living innursinghome. Current Eye Research, 39(3), 232-8. Donato, A., et al. (2015). Pain management in patients withrheumatoid arthritis. Nurse Practitioner, 40(5), 38-45. Elliott, A.F., McGwin, G., Kline, L.B., and Owsley, C. Vision ImpairmentAmong Older Adults Residing in Subsidized Housing Communities. Gerontologist, 55(1), S108-17. Gulanick, M., and Myers, J.L. (2016). Nursing Care Plans - E-Book: Nursing Diagnosis and Intervention. Elsevier Health Sciences. Hunter, S. (Ed). (2016). Millers nursing for wellness in older adults (2 nd Australia and New Zealand ed.) North Ryde, NSW: Lippincott, Williams and Wilkins. Krist, L., Dimeo, F., and Keil, T. (2013). Can progressive resistance training twice a week improvemobility, muscle strength, and quality of life in very elderlynursing-home residents withimpairedmobility? A pilot study. Clinical Interventions in Aging, 8, 443-8. Kourilovitch, M., Galarza-Maldonado, C., and Ortiz-Prado, E. (2014). Diagnosisand classification ofrheumatoid arthritis. Journal of Autoimmunity, 48-49, 26-30. Kung, T.N., and Bykerk, V.P. (2014). Detecting the earliest signs ofrheumatoid arthritis:symptomsand examination. Rheumatic Disease Clinics of North America, 40(4), 669-83. Levett-Jones, T. (Ed.). (2013). Clinical reasoning: Learning to think like a nurse. Frenchs Forest, NSW: Pearson. Lim, L.S., Mitchell, P., Seddon, J., et al. (2012). Age-relatedmacular degeneration. Lancet, 379(9827), 1728-38. Mehta, S. (2015). Age-RelatedMacular Degeneration. Primary Care, 42(3), 377-91 Sarzi-Puttini, P., Salaffi, F., Di Franco, M., et al. (2014). Painin rheumatoidarthritis: a critical review. Reumatismo, 66(1), 18-27. Shin, S.Y., Julian, L., and Katz, P. (2013). The relationship between cognitive function andphysicalfunction in rheumatoidarthritis. Journal of Rheumatology, 40(3), 236-43. Walsh, D.A., and McWilliams, D.F. (2014). Mechanisms, impact and managementofpaininrheumatoid arthritis. Nature Reviews Rheumatology, 10(10), 581-92.

Social Media on Consumer Buying Behaviour Essay Example

Social Media on Consumer Buying Behaviour Essay Social media is a social instrument which is used as a tool where people communicate with each other. According to Evans, social media in not only about people reading and disseminating information, but also how they share and create content for others to participate. The use of social media is growing rapidly today as it helps connect people living in any part of the world, through various social networking sites. Social media has enabled people to exchange their views about products and services among each other and also has encouraged companies to market their products and services thus indulging in social media marketing. Social media marketing refers to capturing the attention of the people on social media sites towards a brand or products and services of an organization. Social media has become an excellent channel for marketers to reach consumers. It has led to the consumers being more associated with a product and also in influencing the goodwill and reputation of the organization. The article titled, â€Å"Expand your Brand Community Online† states that social media is important for marketers because it allows them to dialogue directly with consumers, which in turn engages consumers directly with company brands (Hanlon, Patrick, Hawkins, amp; Josh, January 2008). Social media thus supports the buying cycle by providing a platform to the consumers to discover information they need to make purchase decisions. We will write a custom essay sample on Social Media on Consumer Buying Behaviour specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Social Media on Consumer Buying Behaviour specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Social Media on Consumer Buying Behaviour specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It has been found that India is the world’s 7th largest internet market growing at 11. 2% (ComScore). According to Khushbu Pandya (2012), there are 21 million people in India who are estimated to visit social media sites regularly, which is 60. 3% of the total active Indian internet audience. (Cruz B. and Mendelsohn J. , 2010) More than 90% of Indian online users belong to 18 -45 age group, which has high purchase power and high disposable income. Social media influences consumer purchase to a large extent. Consumers trust more the information obtained from a fellow consumer than from or created by an organization. PURPOSE OF THE STUDY: With the increase in the internet usage, the various social media marketing strategies influence the buying behavior customers need to be explored. Studies have shown social media is being considered playing an important role in customer buying decisions. The purpose of this study is to evaluate the impact of social-media on the buying behavior of the consumers in Mumbai. This study will provide as a base for entrepreneurs and marketers to evaluate the consumer behavior and carry out marketing strategies accordingly to capture the attention and further introduce or increase the sales of their product. OBJECTIVES OF THE STUDY: In order to achieve the aim of the research the objectives set forward for conducting the research were: 1. To know the perception of the people in Mumbai regarding their shopping preferences. 2. To know the website preferences of the respondents in respect to the social media sites. 3. To understand how social media influences the buying behavior of the consumers living in Mumbai. HYPOTHESIS: H0: There is no significant relationship between social media and consumer buying behavior in Mumbai. H1: There is a significant relationship between social media and consumer buying behavior in Mumbai. LITERATURE REVIEW: According to Sampad Swain (2009), due to the increasing use of social media websites by the consumers, social media outreach by brands and companies, especially if this outreach is done by a personal online representative, can be much more influential on consumer behavior than ads or other promotional devices. As a result, companies that utilize social media engage directly with consumers and thus they have a great opportunity to reach more customers and also increase their likelihood of making a purchase. According to Mathur Pooja, Black Jennifer E. , et all (2012), â€Å"The Impact of Social Media Usage on Consumer Buying Behavior†, Media sites for which frequency of visits related to influence did not differ whether the main aspect of the influence of the social media was induced by advertising, by a friends comments or blogs, or not by a direct visit to social media, but rather, a friend who is a fan or follower of the product or service. According to Rajiv Kaushik, â€Å"Impact of Social Media Marketing† As the popularity of social media is growing and there is no turning back it seems social media will overtake to other functional areas of marketing to a large extent. Social media is trying to fill the gap between marketers and consumers through continual dialogue, building trust and interacting with right audience in right way, as fast as possible. METHODOLOGY The study is analytical based on collection of data from both primary and secondary sources. The study is mainly based on primary data and the tool implemented is a non-structured questionnaire. A sample of 200 respondents will be selected for the study. CRITERIA FOR SELECTION OF SAMPLES: * Age group between 18 to 45 years. * Respondents living in Mumbai. * Member of atleast one social media site. SAMPLING METHOD: * Purposive sampling method. Necessary secondary data have also been collected from sources like books, magazines and internet. ANALYSIS OF DATA This analysis will be helpful in studying what variables of social media will have an impact on the purchasing power of the consumers in Mumbai. This impact will be measured on a scale of 1 to 10 with one being the lowest impact and 10 being the highest impact. ANTICIPATED RESULTS: The anticipated results of the data collected will show that there is an impact of social media on the consumer buying behaviour in Mumbai and 68% of the respondents are greatly influenced towards a product by seeing their friend’s views and likes about that product on the social media sites, thus resulting to the null hypothesis being rejected and the alternate hypothesis being selected. CONCLUSION: Considering the anticipated results, the data collected will shows that there is a huge impact of social media and the buying behavior of the consumers in Mumbai. The results will also indicate that the consumers falling in the age group of 18 to 25 were comparatively greatly influenced by their friend’s suggestions and likes as compared to advertising and other social media sites. Also the results will reveal that the respondents use social media as a medium of gaining complete information and reviews by the existing users of the product before purchasing it. REFERENCES