Executive summary1
1. Introduction2
2. A prepare Analysis3
a) Strengths3
b) Weaknesses4
c) Opportunities4
d) Threats5
3. ac conjunction objectives5
a) Measurable objectives5
b) Sustainability objectives6
4.Target Markets 6
a) Lifestyle segment7
b) innovational segment7
c) Family segment7
5. Marketing Mix8
5.1 Product strategies8
a) anchor consideration8
b) Product strategies9
5.2 Distribution strategies11
a) The role of distribution11
b) physiologic distribution13
5.3 Promotion strategies14
a) Promotion objectives and Factors that affects promotional mix14
b) promotional mix decisions15
c) Integrated Marketing Communication16
5.4 worth strategies16
a) Price objectives16
b) Prices policies17
c) Prices settings17
6. Implementation18
7. Control20
8. References23
Executive summary
The Coca Cola follow is the leader in soft drink industry.
According to the heap that has been set out in their report, the Coca Cola Company aims at build better environment, better quality of products and industrial-strength relationship with their partner. The main competitor of this association is Pepsi Company who offers alike drinks and prices to them. This company offers customers the wide range of products. However, regimen Coke get out be chosen due to its benefits and popularity. A swot up analysis, company objectives, target market, marketing mix, implementation and control will be given to give a clear perspective of Diet Cokes marketing plan.
In a SWOT analysis, regarding strengths, the Coca Cola Company has a high profile of branding, financial resources and customer loyalty. However, there are some weaknesses should be taken into account namely quality of products and unhealthy drinks. information sub-products from main products, the growth of population and the purchase of other drinks company can be...If you want to get a full essay, state it on our website: Ordercustompaper.com
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